Creating Powerful Brands
Chernatony, Leslie de
Creating Powerful Brands - 4th ed - London Routledge 2012 - 483p
Foundations of Brand Management Why it is crucial to create powerful brands Understanding the branding process Brand Management in Different Sectors How consumers choose brands How consumer brands satisfy social and psychological needs Business-to-business branding Service brands Retailer issues in branding Brands on the internet Winning the Brands Battle How powerful brands beat competitors The challenge of developing and sustaining added values Brand planning Brand evaluation.
9781856178495 0.00
Brand Marketing
Brand name products
Product Management
658.827 / CHE
Creating Powerful Brands - 4th ed - London Routledge 2012 - 483p
Foundations of Brand Management Why it is crucial to create powerful brands Understanding the branding process Brand Management in Different Sectors How consumers choose brands How consumer brands satisfy social and psychological needs Business-to-business branding Service brands Retailer issues in branding Brands on the internet Winning the Brands Battle How powerful brands beat competitors The challenge of developing and sustaining added values Brand planning Brand evaluation.
9781856178495 0.00
Brand Marketing
Brand name products
Product Management
658.827 / CHE