Creating Powerful Brands (Record no. 59585)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01292nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781856178495 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | CHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chernatony, Leslie de |
| 245 ## - TITLE STATEMENT | |
| Title | Creating Powerful Brands |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 483p |
| 500 ## - GENERAL NOTE | |
| General note | Foundations of Brand Management Why it is crucial to create powerful brands Understanding the branding process Brand Management in Different Sectors How consumers choose brands How consumer brands satisfy social and psychological needs Business-to-business branding Service brands Retailer issues in branding Brands on the internet Winning the Brands Battle How powerful brands beat competitors The challenge of developing and sustaining added values Brand planning Brand evaluation. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand name products |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Product Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wallace, Elaine |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | CHE |
| -- | 011793 |
| -- | MGT-MAR |
| -- | 440.30 |
| -- | 0 |
| -- | 049 |
| -- | AD/DCK/010 |
| -- | 0 |
| -- | 0.00 |
| -- | 595 26% SP - SP |
| -- | 20140303 |
| -- | C |
| -- | 20140314 |
| -- | Allied Publisher Subs. Agency |
| -- | General |
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