Customer Relationship Management

Bhat, Govinda K.

Customer Relationship Management - Delhi Himalaya Publishing House 2010 - 236p

CRM Strategy and CRM Building Blocks Types of CRM CRM in Marketing Customer Lifecycle Care: Leveraging Customer Service to Achieve CRM Success CRM in e-Business CRM Planning CRM Implementation Sales Force Automation (SFA) Call Centre CRM and Data Warehousing HRM in CRM CRM: Customer Retention Strategy CRM - Opportunities and Challenges

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CRM

658.812 / BHA
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