Customer Relationship Management (Record no. 59864)

MARC details
000 -LEADER
fixed length control field 00935nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788184885385
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number BHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bhat, Govinda K.
245 ## - TITLE STATEMENT
Title Customer Relationship Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Himalaya Publishing House
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 236p
500 ## - GENERAL NOTE
General note CRM Strategy and CRM Building Blocks Types of CRM CRM in Marketing Customer Lifecycle Care: Leveraging Customer Service to Achieve CRM Success CRM in e-Business CRM Planning CRM Implementation Sales Force Automation (SFA) Call Centre CRM and Data Warehousing HRM in CRM CRM: Customer Retention Strategy CRM - Opportunities and Challenges
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name CRM
890 ## -
-- India
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- BHA
-- 010133
-- MGT-MAR
-- 407.00
-- 0
-- 049
-- 0
-- 0.00
-- 550.00 26% TJ - TJ
-- 20110112
-- Rs
-- C
-- 20110124
-- Himanshu Book Co.
-- General

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