The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change

Aaker, Jennifer

The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change - San Francisco Jossey-Bass Publishers 2010 - 211p

Contents Introduction: Why Reading this Book is Worth the Investment The Dragonfly Body: The System that keeps it Airborne Wing 1: Focus: How to Hatch a Goal that will make an Impact Wing 2: Grab Attention: How to Stick out it an Overcrowded, Overmessaged, Noisy World Wing 3: Engage: How to Make People Connect with Your Goal Wing 4: Take Action: How to Empower Others, Enable Them - and Cultivate a Movement Onward and Upward: You're Flying! Now What? The Dragonfly Ecosystem

9780470614150 0.00


Internet Marketing
Social Media

658.872 / AAK
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