The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change (Record no. 60768)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01275nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470614150 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, Jennifer |
| 245 ## - TITLE STATEMENT | |
| Title | The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | San Francisco |
| Name of publisher, distributor, etc. | Jossey-Bass Publishers |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 211p |
| 500 ## - GENERAL NOTE | |
| General note | Contents Introduction: Why Reading this Book is Worth the Investment The Dragonfly Body: The System that keeps it Airborne Wing 1: Focus: How to Hatch a Goal that will make an Impact Wing 2: Grab Attention: How to Stick out it an Overcrowded, Overmessaged, Noisy World Wing 3: Engage: How to Make People Connect with Your Goal Wing 4: Take Action: How to Empower Others, Enable Them - and Cultivate a Movement Onward and Upward: You're Flying! Now What? The Dragonfly Ecosystem |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Internet Marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Social Media |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, Andy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Adler, Carley |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | AAK |
| -- | 010068 |
| -- | MGT-MAR |
| -- | 864.65 |
| -- | 0 |
| -- | 049 |
| -- | IN834 |
| -- | 0 |
| -- | 0.00 |
| -- | 1235.22 30% SKN - SKN |
| -- | 20101231 |
| -- | C |
| -- | 20110107 |
| -- | Kushal Books |
| -- | General |
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