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From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands

Chernatony, Leslie de

From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands - Oxford Butterworth-Heinemann Ltd. 2001 - 293p

ISBN: 9780750646147 0.00

Subjects--Personal Names:
Marketing

Dewey Class. No.: 658.827 / CHE

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