From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands (Record no. 63515)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00619nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2001 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750646147 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | CHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chernatony, Leslie de |
| 245 ## - TITLE STATEMENT | |
| Title | From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Butterworth-Heinemann Ltd. |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 293p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | CHE |
| -- | 001155 |
| -- | P.M-P.M |
| -- | 495.00 |
| -- | 0 |
| -- | 049 |
| -- | 4731 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 20020802 |
| -- | Mobel Book Distributors |
| -- | General |
No items available.