The Indian Consumer: One Billion Myths One Billion Realities
Srinivas, Alam
The Indian Consumer: One Billion Myths One Billion Realities - Singapore John Wiley & Sons (Asia) Pte. Ltd. 2008 - 216p
Contents:
1 The "I Can, So I Will" Spenders
2 The Other Middle Classes
3 Redefining the Indian Middle Class
4 Middle-some Masala
5 Retail's Short Tail
6 The Brand Bandwagon
7 Brahmin Businessmen
8 Conclusion: Seven Ps of the Indian Middle Class
9780470822302
Indian Consumer
658.8342 / SRI
The Indian Consumer: One Billion Myths One Billion Realities - Singapore John Wiley & Sons (Asia) Pte. Ltd. 2008 - 216p
Contents:
1 The "I Can, So I Will" Spenders
2 The Other Middle Classes
3 Redefining the Indian Middle Class
4 Middle-some Masala
5 Retail's Short Tail
6 The Brand Bandwagon
7 Brahmin Businessmen
8 Conclusion: Seven Ps of the Indian Middle Class
9780470822302
Indian Consumer
658.8342 / SRI