The Indian Consumer: One Billion Myths One Billion Realities (Record no. 66333)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00865nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170928151518.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470822302 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | SRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srinivas, Alam |
| 9 (RLIN) | 20799 |
| 245 ## - TITLE STATEMENT | |
| Title | The Indian Consumer: One Billion Myths One Billion Realities |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Singapore |
| Name of publisher, distributor, etc. | John Wiley & Sons (Asia) Pte. Ltd. |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 216p |
| 500 ## - GENERAL NOTE | |
| General note | Contents:<br/>1 The "I Can, So I Will" Spenders<br/>2 The Other Middle Classes<br/>3 Redefining the Indian Middle Class<br/>4 Middle-some Masala<br/>5 Retail's Short Tail<br/>6 The Brand Bandwagon<br/>7 Brahmin Businessmen<br/>8 Conclusion: Seven Ps of the Indian Middle Class |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Indian Consumer |
| 9 (RLIN) | 20800 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8342 |
| Call number suffix | SRI |
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