International Retailing
Alexander, Michael
International Retailing - New York Oxford University Press 2009 - 371p
Pt. 1. Internationalization Process 1. The Internationalization Process 2. Internationalization Theory 3. Retail Internationalization Theory 4. International Retailers 5. Expansion Patterns Pt. 2. Markets 6. Regulation and Economy 7. Society and Culture 8. Retail Structure Pt. 3. Operationalization 9. Reasons for Internationalization 10. Market Selection 11. Market Entry Methods 12. Supply Chain Management 13. Marketing and Brand Management 14. International Retail Divestment Pt. 4. Conclusion 15. Conclusion and Future Trends
9780199212828 0.00
Retail Marketing
658.87 / ALE
International Retailing - New York Oxford University Press 2009 - 371p
Pt. 1. Internationalization Process 1. The Internationalization Process 2. Internationalization Theory 3. Retail Internationalization Theory 4. International Retailers 5. Expansion Patterns Pt. 2. Markets 6. Regulation and Economy 7. Society and Culture 8. Retail Structure Pt. 3. Operationalization 9. Reasons for Internationalization 10. Market Selection 11. Market Entry Methods 12. Supply Chain Management 13. Marketing and Brand Management 14. International Retail Divestment Pt. 4. Conclusion 15. Conclusion and Future Trends
9780199212828 0.00
Retail Marketing
658.87 / ALE