International Retailing (Record no. 67528)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01198nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199212828 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | ALE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alexander, Michael |
| 245 ## - TITLE STATEMENT | |
| Title | International Retailing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 371p |
| 500 ## - GENERAL NOTE | |
| General note | Pt. 1. Internationalization Process 1. The Internationalization Process 2. Internationalization Theory 3. Retail Internationalization Theory 4. International Retailers 5. Expansion Patterns Pt. 2. Markets 6. Regulation and Economy 7. Society and Culture 8. Retail Structure Pt. 3. Operationalization 9. Reasons for Internationalization 10. Market Selection 11. Market Entry Methods 12. Supply Chain Management 13. Marketing and Brand Management 14. International Retail Divestment Pt. 4. Conclusion 15. Conclusion and Future Trends |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Retail Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Doherty, Anne Marie |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | ALE |
| -- | 008796 |
| -- | MGT-IBS |
| -- | 662.30 |
| -- | 0 |
| -- | 049 |
| -- | 100745 |
| -- | 0 |
| -- | 0.00 |
| -- | 895.00 26% R.J-R.J |
| -- | 20091109 |
| -- | C |
| -- | 20091218 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.