Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
Reidenbach, R. Eric
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers - Boca Raton CRC Press Taylor & Francis Group 2010 - 193p
Customers or Markets The Product \ market Matrix Identifying Which Voice to Listen to Customer Value versus Customer Satisfaction How to Listen Collecting the VOM Questionnaire Basics Building the VOM Architecture Modeling Market Value Understanding your Competitive Value Proposition Loyalty and Vulnerability Analyses How to use the VOM Identifying SS Projects with the VOM Monitoring Change Effectiveness with the VOM Managing Your Net Promoter Score With the VOM
9781420093308 0.00
Consumer Satisfaction
Research Market
658.83 / REI
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers - Boca Raton CRC Press Taylor & Francis Group 2010 - 193p
Customers or Markets The Product \ market Matrix Identifying Which Voice to Listen to Customer Value versus Customer Satisfaction How to Listen Collecting the VOM Questionnaire Basics Building the VOM Architecture Modeling Market Value Understanding your Competitive Value Proposition Loyalty and Vulnerability Analyses How to use the VOM Identifying SS Projects with the VOM Monitoring Change Effectiveness with the VOM Managing Your Net Promoter Score With the VOM
9781420093308 0.00
Consumer Satisfaction
Research Market
658.83 / REI