Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers (Record no. 69122)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01190nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781420093308 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | REI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reidenbach, R. Eric |
| 245 ## - TITLE STATEMENT | |
| Title | Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boca Raton |
| Name of publisher, distributor, etc. | CRC Press Taylor & Francis Group |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 193p |
| 500 ## - GENERAL NOTE | |
| General note | Customers or Markets The Product \ market Matrix Identifying Which Voice to Listen to Customer Value versus Customer Satisfaction How to Listen Collecting the VOM Questionnaire Basics Building the VOM Architecture Modeling Market Value Understanding your Competitive Value Proposition Loyalty and Vulnerability Analyses How to use the VOM Identifying SS Projects with the VOM Monitoring Change Effectiveness with the VOM Managing Your Net Promoter Score With the VOM |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumer Satisfaction |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Research Market |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | REI |
| -- | 010242 |
| -- | MGT-MAR |
| -- | 1873.61 |
| -- | 0 |
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| -- | 5227 |
| -- | 0 |
| -- | 0.00 |
| -- | 2796.44 33% TJ - TJ |
| -- | 20110208 |
| -- | C |
| -- | 20110221 |
| -- | Books India |
| -- | General |
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