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Marketing Excellence: Winning Companies Reveal the Secrets of their Success

Burkitt, Hugh

Marketing Excellence: Winning Companies Reveal the Secrets of their Success - Delhi Wiley India (P) Ltd. 2006 - 373p

Contents Marketing Measurement Excellence Customer Insight Launching New Brands Brand Extension Brand Revitalisation Sustaining the Brand Promise Marketing Communications: Getting the Message Across Creating Loyal Relationships Crossing Borders: International Brand Development Internal Marketing: Engaging Employees Developing Marketing Capabilities Doing well by doing Good

ISBN: 9788126514175 0.00

Subjects--Personal Names:
Marketing
Marketing Excellence

Dewey Class. No.: 658.8 / BUR

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