Marketing Excellence: Winning Companies Reveal the Secrets of their Success (Record no. 70568)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01074nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126514175 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burkitt, Hugh |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Excellence: Winning Companies Reveal the Secrets of their Success |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Wiley India (P) Ltd. |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 373p |
| 500 ## - GENERAL NOTE | |
| General note | Contents Marketing Measurement Excellence Customer Insight Launching New Brands Brand Extension Brand Revitalisation Sustaining the Brand Promise Marketing Communications: Getting the Message Across Creating Loyal Relationships Crossing Borders: International Brand Development Internal Marketing: Engaging Employees Developing Marketing Capabilities Doing well by doing Good |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing Excellence |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zealley, John |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BUR |
| -- | 6300 |
| -- | N.B-N.B |
| -- | 259.00 |
| -- | 0 |
| -- | 049 |
| -- | 37636 |
| -- | 0 |
| -- | 0.00 |
| -- | 350 26% |
| -- | 20070829 |
| -- | C |
| -- | 20071105 |
| -- | Books India |
| -- | General |
No items available.