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Marketing Finance: Turning Marketing Strategies into Shareholder Value

Ward, Keith

Marketing Finance: Turning Marketing Strategies into Shareholder Value - New York Routledge Taylor & Francis Group 2014 - 349p

ISBN: 9780750657709 0.00

Subjects--Personal Names:
Marketing Management
Marketing - Cost Effectiveness
Marketing - Costs

Dewey Class. No.: 658.802 / WAR

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