Marketing Finance: Turning Marketing Strategies into Shareholder Value (Record no. 70571)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00711nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2014 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750657709 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | WAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ward, Keith |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Finance: Turning Marketing Strategies into Shareholder Value |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Routledge Taylor & Francis Group |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 349p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing Management |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Cost Effectiveness |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Costs |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | WAR |
| -- | 011843 |
| -- | MGT-FIN |
| -- | 366.30 |
| -- | 0 |
| -- | 049 |
| -- | IN1482 |
| -- | 0 |
| -- | 0.00 |
| -- | 495 26% NA - NA |
| -- | 20140306 |
| -- | C |
| -- | 20140312 |
| -- | Kushal Books |
| -- | General |
No items available.