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Piercy, Nigel F.

Market-Led Strategic Change: Transforming the Process of Going to Market - 4th ed - London Elsevier Academic Press 2009 - 551p

PART I: THE IMPACT OF CUSTOMER VALUE IMPERATIVES
Chapter 1. New Marketing
Chapter 2. The Customer is always right-handed
Chapter 3. New marketing meets old marketing
Chapter 4. Value-based marketing strategy

Case 1 Tata, But Definitely Not Goodbye
Case 2 Strangling the Fat Lady at EMI
Case 3 The Clouds Raining on the Computer Business

PART II: DEVELOPING A VALUE-BASED MARKETING STRATEGY
Chapter 5. Strategic thinking
Chapter 6. Market sensing and learning strategy
Chapter 7. Strategic market choices and targets
Chapter 8. Customer value strategy and positioning
Chapter 9. Strategic Relationships and networks

Case 4 Big Blue Gets Transparent
Case 5 Oh, the Tangled Web They Weave at BAA
Case 6 The Wild, Wild Rover

PART III. PROCESSES FOR MANAGING STRATEGIC TRANSFORMATION
Chapter 10. Strategic Gaps
Chapter 11. Organization and processes for change
Chapter 12. Implementation process

Case 7 Tesco - Fresh & Queasy in the USA
Case 8 When the Peddle Hits the Mittall
Case 9 One-Laptop-Per-Child Stirs Up the Grown-Ups

ISBN: 9781856175043

Subjects--Personal Names:
Strategic Marketing

Dewey Class. No.: 658.802 / PIE