Market-Led Strategic Change: Transforming the Process of Going to Market (Record no. 70838)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01693nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180604120604.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781856175043 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | PIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| 9 (RLIN) | 23626 |
| 245 ## - TITLE STATEMENT | |
| Title | Market-Led Strategic Change: Transforming the Process of Going to Market |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Elsevier Academic Press |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 551p |
| 500 ## - GENERAL NOTE | |
| General note | PART I: THE IMPACT OF CUSTOMER VALUE IMPERATIVES<br/>Chapter 1. New Marketing<br/>Chapter 2. The Customer is always right-handed<br/>Chapter 3. New marketing meets old marketing<br/>Chapter 4. Value-based marketing strategy<br/><br/>Case 1 Tata, But Definitely Not Goodbye<br/>Case 2 Strangling the Fat Lady at EMI<br/>Case 3 The Clouds Raining on the Computer Business<br/><br/>PART II: DEVELOPING A VALUE-BASED MARKETING STRATEGY<br/>Chapter 5. Strategic thinking<br/>Chapter 6. Market sensing and learning strategy<br/>Chapter 7. Strategic market choices and targets<br/>Chapter 8. Customer value strategy and positioning<br/>Chapter 9. Strategic Relationships and networks<br/><br/>Case 4 Big Blue Gets Transparent<br/>Case 5 Oh, the Tangled Web They Weave at BAA<br/>Case 6 The Wild, Wild Rover<br/><br/>PART III. PROCESSES FOR MANAGING STRATEGIC TRANSFORMATION<br/>Chapter 10. Strategic Gaps<br/>Chapter 11. Organization and processes for change<br/>Chapter 12. Implementation process<br/><br/>Case 7 Tesco - Fresh & Queasy in the USA<br/>Case 8 When the Peddle Hits the Mittall<br/>Case 9 One-Laptop-Per-Child Stirs Up the Grown-Ups |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Strategic Marketing |
| 9 (RLIN) | 7227 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.802 |
| Call number suffix | PIE |
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