The Nature of Marketing: Marketing to the Swarm as Well as the Herd
Brymer, Chuck
The Nature of Marketing: Marketing to the Swarm as Well as the Herd - New York Palgrave Macmillan 2009 - 205p
The power of one and the power of many The anatomy of a digital community Welcome to the age of reference, not deference Why speed is the new big The first law of engaging a community : conviction The second law of engaging a community : collaboration The third law of engaging a community : creativity Attracting the swarm -- The chief community officer : a new agent for your brand A blueprint for a consumer-driven society
9780230203365 0.00
Marketing
658.8 / BRY
The Nature of Marketing: Marketing to the Swarm as Well as the Herd - New York Palgrave Macmillan 2009 - 205p
The power of one and the power of many The anatomy of a digital community Welcome to the age of reference, not deference Why speed is the new big The first law of engaging a community : conviction The second law of engaging a community : collaboration The third law of engaging a community : creativity Attracting the swarm -- The chief community officer : a new agent for your brand A blueprint for a consumer-driven society
9780230203365 0.00
Marketing
658.8 / BRY