The Nature of Marketing: Marketing to the Swarm as Well as the Herd (Record no. 71903)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01040nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230203365 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BRY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brymer, Chuck |
| 245 ## - TITLE STATEMENT | |
| Title | The Nature of Marketing: Marketing to the Swarm as Well as the Herd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 205p |
| 500 ## - GENERAL NOTE | |
| General note | The power of one and the power of many The anatomy of a digital community Welcome to the age of reference, not deference Why speed is the new big The first law of engaging a community : conviction The second law of engaging a community : collaboration The third law of engaging a community : creativity Attracting the swarm -- The chief community officer : a new agent for your brand A blueprint for a consumer-driven society |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BRY |
| -- | 008288 |
| -- | PKY-PKY |
| -- | 1032.30 |
| -- | 0 |
| -- | 049 |
| -- | 99166 |
| -- | 0 |
| -- | 0.00 |
| -- | 1395 26% |
| -- | 20090402 |
| -- | C |
| -- | 20090619 |
| -- | Himanshu Book Co. |
| -- | General |
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