Net Gain: Expanding Markets Through Virtual Communities
Hagel, John
Net Gain: Expanding Markets Through Virtual Communities - Boston Harvard Business Review Press 1997 - 236p
Pt. I. the real value of virtual communities. Ch. 1. the race belongs to the swift. Ch. 2. reversing markets: how customers gain. Ch. 3. the new economics of virtual communities. Ch. 4. the shape of things to come Pt. II. building a virtual community. Ch. 5. choosing the way in. Ch. 6. laying the foundation: getting to critical mass. Ch. 7. the gardener's touch: managing organic growth. Ch. 8. equipping the community: choosing the right technology Pt. III. positioning to win the broader game. Ch. 9. rethinking functional management. Ch. 10. reshaping markets and organizations management agenda.
9780875847597 0.00
Customer Relation
Internet Marketing
Virtual Communities
658.8 / HAG
Net Gain: Expanding Markets Through Virtual Communities - Boston Harvard Business Review Press 1997 - 236p
Pt. I. the real value of virtual communities. Ch. 1. the race belongs to the swift. Ch. 2. reversing markets: how customers gain. Ch. 3. the new economics of virtual communities. Ch. 4. the shape of things to come Pt. II. building a virtual community. Ch. 5. choosing the way in. Ch. 6. laying the foundation: getting to critical mass. Ch. 7. the gardener's touch: managing organic growth. Ch. 8. equipping the community: choosing the right technology Pt. III. positioning to win the broader game. Ch. 9. rethinking functional management. Ch. 10. reshaping markets and organizations management agenda.
9780875847597 0.00
Customer Relation
Internet Marketing
Virtual Communities
658.8 / HAG