Net Gain: Expanding Markets Through Virtual Communities (Record no. 71954)
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| 000 -LEADER | |
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| fixed length control field | 01386nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1997 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780875847597 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hagel, John |
| 245 ## - TITLE STATEMENT | |
| Title | Net Gain: Expanding Markets Through Virtual Communities |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business Review Press |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 236p |
| 500 ## - GENERAL NOTE | |
| General note | Pt. I. the real value of virtual communities. Ch. 1. the race belongs to the swift. Ch. 2. reversing markets: how customers gain. Ch. 3. the new economics of virtual communities. Ch. 4. the shape of things to come Pt. II. building a virtual community. Ch. 5. choosing the way in. Ch. 6. laying the foundation: getting to critical mass. Ch. 7. the gardener's touch: managing organic growth. Ch. 8. equipping the community: choosing the right technology Pt. III. positioning to win the broader game. Ch. 9. rethinking functional management. Ch. 10. reshaping markets and organizations management agenda. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Customer Relation |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Internet Marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Virtual Communities |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Arthur |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
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| -- | 1200 35% LC - LC |
| -- | 20020101 |
| -- | C |
| -- | 20130316 |
| -- | Harvard Business School Publishing India Pvt. Ltd. |
| -- | General |
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