Promotion and Marketing for Broadcasting, Cable and Web
Eastman, Susan Tyler
Promotion and Marketing for Broadcasting, Cable and Web - Boston Focal Press 2002 - 274p
1. Marketing the Media: Scope and Goals / Douglas A. Ferguson, Susan Tyler Eastman and Robert A. Klein -- 2. Designing On-Air, Print, and On-Line Promotion / Susan Tyler Eastman -- 3. Commercial Radio Promotion / Joseph G. Buchman -- 4. Network Television Promotion / Douglas A. Ferguson -- 5. Local Station Television Promotion / Douglas A. Ferguson and Bradley A. Moses -- 6. Cable Marketing and Promotion / Randy D. Jacobs and Robert A. Klein -- 7. Promotion in Public Television and Radio / Robert K. Avery and Suzann Mitten Owen -- 8. Management, Research, and Budgeting in Promotion / Michael O. Wirth and Ronald J. Rizzuto -- 9. Marketing to Affiliates, Buyers, and Advertisers / William Jenson Adams -- 10. Global Promotion and Marketing of Television / Robert V. Bellamy, Jr. and James B. Chabin -- 11. Internet Marketing and Promotion / Robert A. Klein and Stephen Masiclat.
9780240804972 0.00
Television Broadcasting of News
384.550688 / PRO
Promotion and Marketing for Broadcasting, Cable and Web - Boston Focal Press 2002 - 274p
1. Marketing the Media: Scope and Goals / Douglas A. Ferguson, Susan Tyler Eastman and Robert A. Klein -- 2. Designing On-Air, Print, and On-Line Promotion / Susan Tyler Eastman -- 3. Commercial Radio Promotion / Joseph G. Buchman -- 4. Network Television Promotion / Douglas A. Ferguson -- 5. Local Station Television Promotion / Douglas A. Ferguson and Bradley A. Moses -- 6. Cable Marketing and Promotion / Randy D. Jacobs and Robert A. Klein -- 7. Promotion in Public Television and Radio / Robert K. Avery and Suzann Mitten Owen -- 8. Management, Research, and Budgeting in Promotion / Michael O. Wirth and Ronald J. Rizzuto -- 9. Marketing to Affiliates, Buyers, and Advertisers / William Jenson Adams -- 10. Global Promotion and Marketing of Television / Robert V. Bellamy, Jr. and James B. Chabin -- 11. Internet Marketing and Promotion / Robert A. Klein and Stephen Masiclat.
9780240804972 0.00
Television Broadcasting of News
384.550688 / PRO