Promotion and Marketing for Broadcasting, Cable and Web (Record no. 74424)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01656nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780240804972 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.550688 |
| Item number | PRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eastman, Susan Tyler |
| 245 ## - TITLE STATEMENT | |
| Title | Promotion and Marketing for Broadcasting, Cable and Web |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Focal Press |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 274p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Marketing the Media: Scope and Goals / Douglas A. Ferguson, Susan Tyler Eastman and Robert A. Klein -- 2. Designing On-Air, Print, and On-Line Promotion / Susan Tyler Eastman -- 3. Commercial Radio Promotion / Joseph G. Buchman -- 4. Network Television Promotion / Douglas A. Ferguson -- 5. Local Station Television Promotion / Douglas A. Ferguson and Bradley A. Moses -- 6. Cable Marketing and Promotion / Randy D. Jacobs and Robert A. Klein -- 7. Promotion in Public Television and Radio / Robert K. Avery and Suzann Mitten Owen -- 8. Management, Research, and Budgeting in Promotion / Michael O. Wirth and Ronald J. Rizzuto -- 9. Marketing to Affiliates, Buyers, and Advertisers / William Jenson Adams -- 10. Global Promotion and Marketing of Television / Robert V. Bellamy, Jr. and James B. Chabin -- 11. Internet Marketing and Promotion / Robert A. Klein and Stephen Masiclat. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Television Broadcasting of News |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Klein, Robert A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferguson, Douglas A. |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | PRO |
| -- | 008783 |
| -- | MGT-MAR |
| -- | 1238.07 |
| -- | 0 |
| -- | 049 |
| -- | 7047 |
| -- | 0 |
| -- | 0.00 |
| -- | 1719.54 28% PKY-PKY |
| -- | 20091105 |
| -- | C |
| -- | 20091127 |
| -- | Mobel Book Distributors |
| -- | General |
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