Public Relations Strategy
Oliver, Sandra
Public Relations Strategy - 2nd ed - New Delhi Kogan Page India Pvt. Ltd. 2008 - 146p - PR in Practice Series .
1. Not 'just' public relations : PR strategy in a management context 2. PR's place on the board : a core governance role 3. Reputation management : a celebrity-driven society 4. Internal communication and PR : employees as ambassadors 5. Beyond 'customer is king' : sales and marketing promotion 6. Media relations : a borderless world view 7. Research methods : measures and motives 8. The ethical dimension : a moral imperative.
9788175543331 0.00
Corporate Communication
659.2 / OLI
Public Relations Strategy - 2nd ed - New Delhi Kogan Page India Pvt. Ltd. 2008 - 146p - PR in Practice Series .
1. Not 'just' public relations : PR strategy in a management context 2. PR's place on the board : a core governance role 3. Reputation management : a celebrity-driven society 4. Internal communication and PR : employees as ambassadors 5. Beyond 'customer is king' : sales and marketing promotion 6. Media relations : a borderless world view 7. Research methods : measures and motives 8. The ethical dimension : a moral imperative.
9788175543331 0.00
Corporate Communication
659.2 / OLI