Public Relations Strategy (Record no. 74543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01089nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788175543331 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | OLI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Oliver, Sandra |
| 245 ## - TITLE STATEMENT | |
| Title | Public Relations Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 146p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | PR in Practice Series |
| 500 ## - GENERAL NOTE | |
| General note | 1. Not 'just' public relations : PR strategy in a management context 2. PR's place on the board : a core governance role 3. Reputation management : a celebrity-driven society 4. Internal communication and PR : employees as ambassadors 5. Beyond 'customer is king' : sales and marketing promotion 6. Media relations : a borderless world view 7. Research methods : measures and motives 8. The ethical dimension : a moral imperative. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Corporate Communication |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | OLI |
| -- | 008335 |
| -- | S-N-S-N |
| -- | 144.30 |
| -- | 0 |
| -- | 049 |
| -- | 4603 |
| -- | 0 |
| -- | 0.00 |
| -- | 195 26% |
| -- | 20090414 |
| -- | C |
| -- | 20090526 |
| -- | Mahajan Book Depot |
| -- | General |
No items available.