Retail Management: Text and Cases
Mathur, U. C.
Retail Management: Text and Cases - New Delhi I. K. International Publishing House Pvt. Ltd. 2010 - 477p
Retail Operating Plan. Locating New Customers. Retail Brand Management. Strategic Human Resource Management in Retail. Retail Specifics. External Business Environment. Motivating Retail - Critical Success Factors. Merchandising and Inventory Planning for Retail. Retail Pricing Strategies. Retail Economics Worldwide and Competitive Advantage on e-Retailing. Purchase, Stores, Inventory and Logistics in Retail Management. Strategies for Retail Advertising, Promotion and PR. Marketing Research. Consumer Behaviour and Market Segmentation. Comprehensive Retail Strategy. Index.
9789380578668 0.00
Retailing
658.87 / MAT
Retail Management: Text and Cases - New Delhi I. K. International Publishing House Pvt. Ltd. 2010 - 477p
Retail Operating Plan. Locating New Customers. Retail Brand Management. Strategic Human Resource Management in Retail. Retail Specifics. External Business Environment. Motivating Retail - Critical Success Factors. Merchandising and Inventory Planning for Retail. Retail Pricing Strategies. Retail Economics Worldwide and Competitive Advantage on e-Retailing. Purchase, Stores, Inventory and Logistics in Retail Management. Strategies for Retail Advertising, Promotion and PR. Marketing Research. Consumer Behaviour and Market Segmentation. Comprehensive Retail Strategy. Index.
9789380578668 0.00
Retailing
658.87 / MAT