Retail Management: Text and Cases

By:

Mathur, U. C

Material type: Text

TextPublication details: New Delhi I. K. International Publishing House Pvt. Ltd. 2010Description: 477pISBN:

9789380578668

Subject(s):

Retailing

DDC classification:

658.87 MAT

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.87 MAT (Browse shelf(Opens below))	Available		M0027260

Total holds: 0

Retail Operating Plan. Locating New Customers. Retail Brand Management. Strategic Human Resource Management in Retail. Retail Specifics. External Business Environment. Motivating Retail - Critical Success Factors. Merchandising and Inventory Planning for Retail. Retail Pricing Strategies. Retail Economics Worldwide and Competitive Advantage on e-Retailing. Purchase, Stores, Inventory and Logistics in Retail Management. Strategies for Retail Advertising, Promotion and PR. Marketing Research. Consumer Behaviour and Market Segmentation. Comprehensive Retail Strategy. Index.

There are no comments on this title.

to post a comment.