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Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate-level Marketing

Balmer, John M. T.

Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate-level Marketing - London Routledge 2003 - 365p

ISBN: 9780415284219 0.00

Subjects--Personal Names:
Strategic Management

Dewey Class. No.: 658.406 / BAL

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