Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate-level Marketing (Record no. 75365)

MARC details
000 -LEADER
fixed length control field 00710nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2003 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415284219
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.406
Item number BAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Balmer, John M. T.
245 ## - TITLE STATEMENT
Title Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate-level Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 365p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Strategic Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Greyser, Stephen A.
890 ## -
-- UK
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- BAL
-- 002016
-- P.G-P.G
-- 495.00
-- 0
-- 049
-- 589/2003-2004
-- 0
-- 0.00
-- C
-- 20031118
-- Jagmander Book Agency
-- General

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