Rural Marketing: Thrust and Challenges
Saxena, Samiuddin Anjila
Rural Marketing: Thrust and Challenges - Jaipur National Publishing House 1997 - 420p
Samiuddin; Rahman, M; Saxena, Anjila; Dwivedi, Harsh; Rural Markets; India; Changing Environment; Marketing Strategies; Consumer Behaviour; Rural Communication; Marketing Mix; MIS; Agricultural Marketing; Regulated Markets; Farm Inputs; Fertiliser Pricing; Small Industry Products; Co-operative Institutions; Rajasthan; Handloom Industry; Milk & Milk Products; Co-operative Dairying; Rural Bank Marketing; Insurance; Marketing Life Insurance Service; Case Studies : Consumer Behaviour, Performance of Regulated Market in A.P.; Marketing Communication; Rural Retailer; Consumer Goods in Rural Kerala; Consumer Awareness; Cement in Rural Market
9788186803141 0.00
Rural Marketing
658.804 / RUR
Rural Marketing: Thrust and Challenges - Jaipur National Publishing House 1997 - 420p
Samiuddin; Rahman, M; Saxena, Anjila; Dwivedi, Harsh; Rural Markets; India; Changing Environment; Marketing Strategies; Consumer Behaviour; Rural Communication; Marketing Mix; MIS; Agricultural Marketing; Regulated Markets; Farm Inputs; Fertiliser Pricing; Small Industry Products; Co-operative Institutions; Rajasthan; Handloom Industry; Milk & Milk Products; Co-operative Dairying; Rural Bank Marketing; Insurance; Marketing Life Insurance Service; Case Studies : Consumer Behaviour, Performance of Regulated Market in A.P.; Marketing Communication; Rural Retailer; Consumer Goods in Rural Kerala; Consumer Awareness; Cement in Rural Market
9788186803141 0.00
Rural Marketing
658.804 / RUR