Rural Marketing: Thrust and Challenges (Record no. 75619)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01323nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1997 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788186803141 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Item number | RUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saxena, Samiuddin Anjila |
| 245 ## - TITLE STATEMENT | |
| Title | Rural Marketing: Thrust and Challenges |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Jaipur |
| Name of publisher, distributor, etc. | National Publishing House |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 420p |
| 500 ## - GENERAL NOTE | |
| General note | Samiuddin; Rahman, M; Saxena, Anjila; Dwivedi, Harsh; Rural Markets; India; Changing Environment; Marketing Strategies; Consumer Behaviour; Rural Communication; Marketing Mix; MIS; Agricultural Marketing; Regulated Markets; Farm Inputs; Fertiliser Pricing; Small Industry Products; Co-operative Institutions; Rajasthan; Handloom Industry; Milk & Milk Products; Co-operative Dairying; Rural Bank Marketing; Insurance; Marketing Life Insurance Service; Case Studies : Consumer Behaviour, Performance of Regulated Market in A.P.; Marketing Communication; Rural Retailer; Consumer Goods in Rural Kerala; Consumer Awareness; Cement in Rural Market |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rural Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rahman, M. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dwivedi, Harsh |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | RUR |
| -- | - |
| -- | 550.00 |
| -- | 0 |
| -- | 049 |
| -- | 2815 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19980205 |
| -- | Mobel Book Distributors |
| -- | General |
No items available.