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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

Fornell, Claes

The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference - New York Palgrave Macmillan 2007 - 247p

ISBN: 9781403981974 0.00

Subjects--Personal Names:
Customer Relationship Management

Dewey Class. No.: 658.8343 / FOR

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