Service is Front Stage: Positioning Services for Value Advantage

Teboul, James

Service is Front Stage: Positioning Services for Value Advantage - New York Palgrave Macmillan 2006 - 161p

Toward a new definition of services Services : the front-stage experience The service triangle The service-intensity matrix Finding and keeping the fit Quality gaps The three movements of quality Balancing supply and demand From industrial to professional services Managing the change process.

9780230006607 0.00


Customer services
Total Quality Management

658.812 / TEB
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