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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Stahlberg, Markus

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale - New Delhi Kogan Page India Pvt. Ltd. 2010 - 244p

ISBN: 9780749460938 0.00

Subjects--Personal Names:
Advertising, Point of Sale
Consumers - Decision Making
Shopping, Decision Making

Dewey Class. No.: 659.157 / SHO

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