Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Record no. 76138)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00791nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749460938 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.157 |
| Item number | SHO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stahlberg, Markus |
| 245 ## - TITLE STATEMENT | |
| Title | Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 244p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising, Point of Sale |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumers - Decision Making |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shopping, Decision Making |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maila, Ville |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | SHO |
| -- | 009470 |
| -- | MGT-MAR |
| -- | 292.30 |
| -- | 0 |
| -- | 049 |
| -- | CR-A3 |
| -- | 0 |
| -- | 0.00 |
| -- | 395.00 26% PKY - PKY |
| -- | 20100729 |
| -- | C |
| -- | 20101031 |
| -- | Soham Enterprise |
| -- | General |
No items available.