Social Marketing: From Tunes to Symphonies
Hastings, Gerard
Social Marketing: From Tunes to Symphonies - 2nd ed - London Routledge Taylor & Francis Group 2014 - 526p
If it works for Coca Cola Social marketing principles The shoulders of giants Making it happen the toolbox Research and the art of storytelling Only connect Competitive analysis Critical marketing Ethical issues The big picture : systems social marketing.
9780415683739 0.00
Behavior Modification
Social marketing - Handbooks
658.8 / HAS
Social Marketing: From Tunes to Symphonies - 2nd ed - London Routledge Taylor & Francis Group 2014 - 526p
If it works for Coca Cola Social marketing principles The shoulders of giants Making it happen the toolbox Research and the art of storytelling Only connect Competitive analysis Critical marketing Ethical issues The big picture : systems social marketing.
9780415683739 0.00
Behavior Modification
Social marketing - Handbooks
658.8 / HAS