Social Marketing: From Tunes to Symphonies (Record no. 76407)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00951nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150331113240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2014 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415683739 |
| Terms of availability | 0.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hastings, Gerard |
| 245 ## - TITLE STATEMENT | |
| Title | Social Marketing: From Tunes to Symphonies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge Taylor & Francis Group |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 526p |
| 500 ## - GENERAL NOTE | |
| General note | If it works for Coca Cola Social marketing principles The shoulders of giants Making it happen the toolbox Research and the art of storytelling Only connect Competitive analysis Critical marketing Ethical issues The big picture : systems social marketing. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Behavior Modification |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Social marketing - Handbooks |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Domegan, Christine |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
No items available.