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Strategic Brand Management: Building, Measuring and Managing Brand Equity

Keller, Kevin Lane

Strategic Brand Management: Building, Measuring and Managing Brand Equity - 3rd ed - New Jersey Prentice-Hall, Inc. 2009 - 714p

ISBN: 9788131719770 0.00

Subjects--Personal Names:
Brand Management

Dewey Class. No.: 658.827 / KEL

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