Strategic Brand Management: Building, Measuring and Managing Brand Equity (Record no. 76894)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00812nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131719770 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management: Building, Measuring and Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Prentice-Hall, Inc. |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 714p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Management |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | KEL |
| -- | 008693 |
| -- | MGT-MAR |
| -- | 314.50 |
| -- | 0 |
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| -- | 42798 |
| -- | 0 |
| -- | 0.00 |
| -- | 425.00 26% S.B-S.B |
| -- | 20091009 |
| -- | C |
| -- | 20091009 |
| -- | Books India |
| -- | General |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | KEL |
| -- | 314.50 |
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| -- | Gratis from Admin Section IMNU |
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No items available.