Strategic Issues Management: Organizations and Public Policy Challenges
Heath, Robert L.
Strategic Issues Management: Organizations and Public Policy Challenges - 2nd ed - Los Angeles Sage Publications 2009 - 412p
1. A foundation of community -- 2. Historical foundations -- 3. Scouting the terrain -- 4. Corporate social responsibility (CSR) -- 5. Special interest activists as foes or allies -- 6. Issues communication -- 7. Obligations and constraints on issues communication -- 8. Issues management and crisis communication -- 9. Issues management and risk communication -- 10. Brand equity and organizational reputation.
9781412952118 0.00
Public Relations
659.2 / HEA
Strategic Issues Management: Organizations and Public Policy Challenges - 2nd ed - Los Angeles Sage Publications 2009 - 412p
1. A foundation of community -- 2. Historical foundations -- 3. Scouting the terrain -- 4. Corporate social responsibility (CSR) -- 5. Special interest activists as foes or allies -- 6. Issues communication -- 7. Obligations and constraints on issues communication -- 8. Issues management and crisis communication -- 9. Issues management and risk communication -- 10. Brand equity and organizational reputation.
9781412952118 0.00
Public Relations
659.2 / HEA