Strategic Marketing: An Introduction
Proctor, Tony
Strategic Marketing: An Introduction - 2nd ed - London Routledge 2008 - 335p
. Marketing strategy: introduction and overview -- 2. Portfolio analysis -- 3. Analysis of the business enterprise -- 4. Industry analysis -- 5. Market analysis -- 6. Analysing competition -- 7. Analysing the business environment -- 8. Analysing the customer in the market place -- 9. Sustainable competitive advantage and generic strategies -- 10. Segmentation, targeting and positioning -- 11. Marketing mix strategy -- 12. Growth strategies: product-market expansion -- 13. Facilitating the implementation of strategies -- 14. Marketing planning and implementing marketing strategy
9780415458177 0.00
Marketing
658.802 / PRO
Strategic Marketing: An Introduction - 2nd ed - London Routledge 2008 - 335p
. Marketing strategy: introduction and overview -- 2. Portfolio analysis -- 3. Analysis of the business enterprise -- 4. Industry analysis -- 5. Market analysis -- 6. Analysing competition -- 7. Analysing the business environment -- 8. Analysing the customer in the market place -- 9. Sustainable competitive advantage and generic strategies -- 10. Segmentation, targeting and positioning -- 11. Marketing mix strategy -- 12. Growth strategies: product-market expansion -- 13. Facilitating the implementation of strategies -- 14. Marketing planning and implementing marketing strategy
9780415458177 0.00
Marketing
658.802 / PRO