Strategic Marketing: An Introduction (Record no. 77088)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01186nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415458177 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | PRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Proctor, Tony |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing: An Introduction |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 335p |
| 500 ## - GENERAL NOTE | |
| General note | . Marketing strategy: introduction and overview -- 2. Portfolio analysis -- 3. Analysis of the business enterprise -- 4. Industry analysis -- 5. Market analysis -- 6. Analysing competition -- 7. Analysing the business environment -- 8. Analysing the customer in the market place -- 9. Sustainable competitive advantage and generic strategies -- 10. Segmentation, targeting and positioning -- 11. Marketing mix strategy -- 12. Growth strategies: product-market expansion -- 13. Facilitating the implementation of strategies -- 14. Marketing planning and implementing marketing strategy |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | PRO |
| -- | 008327 |
| -- | S-N-S-N |
| -- | 1825.16 |
| -- | 0 |
| -- | 049 |
| -- | 99173 |
| -- | 0 |
| -- | 0.00 |
| -- | 2466.43 26% |
| -- | 20090411 |
| -- | C |
| -- | 20090521 |
| -- | Himanshu Book Co. |
| -- | General |
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