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Strategic Marketing Planning

Gilligan, Colin

Strategic Marketing Planning - 2nd ed - Burlington Butterworth-Heinemann 2009 - 552p

Marketing auditing and SWOT analysis Segmental and productivity analysis Environmental analysis Customer and competitor analysis Market segmentation Formulation and implementation of marketing strategy

ISBN: 9789380501277 0.00

Subjects--Personal Names:
Marketing Plan
Strategic Marketing

Dewey Class. No.: 658.802 / GIL

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