Strategic Marketing Planning (Record no. 77113)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00930nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789380501277 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | GIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing Planning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Burlington |
| Name of publisher, distributor, etc. | Butterworth-Heinemann |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 552p |
| 500 ## - GENERAL NOTE | |
| General note | Marketing auditing and SWOT analysis Segmental and productivity analysis Environmental analysis Customer and competitor analysis Market segmentation Formulation and implementation of marketing strategy |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing Plan |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Strategic Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Richard M. S. |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | GIL |
| -- | 010377 |
| -- | MGT-ENT |
| -- | 366.30 |
| -- | 0 |
| -- | 049 |
| -- | 104783 |
| -- | 0 |
| -- | 0.00 |
| -- | 495.00 26% SKN - SKN |
| -- | 20110305 |
| -- | C |
| -- | 20110315 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.