Total Engagement: Using Game and Virtual Worlds to Change the Way People Work and Business Compete

Reeves, Byron

Total Engagement: Using Game and Virtual Worlds to Change the Way People Work and Business Compete - Boston Harvard Business Review Press 2009 - 274p

Introduction -- The game tsunami : who plays, how much, and why -- "Work sucks" : corporate problems that games might solve -- Ten ingredients of great games -- Virtual people -- Virtual money -- Virtual teams -- Virtual leaders -- Play is not the opposite of work -- Caught between fact and fiction -- Danger -- Tactics for change.

9781422146576 0.00


Technology - Philosophy

303.4833 / REE
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