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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

Anderson, James C.

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets - Masscheusetts Harvard Business School Press 2007 - 219p

ISBN: 9781422103357 0.00

Subjects--Personal Names:
Industrial Marketing
Marketing

Dewey Class. No.: 658.804 / AND

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