Value Merchants: Demonstrating and Documenting Superior Value in Business Markets (Record no. 79061)

MARC details
000 -LEADER
fixed length control field 00775nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422103357
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
Item number AND
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Anderson, James C.
245 ## - TITLE STATEMENT
Title Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Masscheusetts
Name of publisher, distributor, etc. Harvard Business School Press
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 219p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Industrial Marketing
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Narus, James A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, Nirmalya
890 ## -
-- USA
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- AND
-- 006706
-- N.A-N.A
-- 1080.03
-- 0
-- 049
-- 38119
-- 0
-- 0.00
-- 1459.50 26%
-- 20080115
-- C
-- 20080130
-- Books India
-- General

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